Everyone's selling AI. Here's the straight answer for your business.
A short, focused sprint. A few days, fixed scope, no retainer. You've heard the hype from every direction. You leave with a ranked map of where AI is real for your business, where it isn't, and a 30-day plan your team can actually run.
A few private slots at a time. No fixed price list, I scope it to your situation.
(Who I work with)
Trained in AI · via Latih AI
Worked with · via Epilog Creative
Directly, and through the companies I co-founded: Infused (AI agent builds, with its corporate-training brand Latih AI) and Epilog Creative (digital agency).
(This is for you if)
- You run a company or a team, you know AI matters, and you're tired of advice that's all hype or too technical to use. You want a straight answer.
- You're a business or marketing leader, not an engineer, and you make the call on where to spend.
- You suspect AI could help your marketing, content, or operations, but you don't want to waste money finding out the wrong way.
- You've tried a few tools, seen a wow demo or two, and still nothing changed how the work gets done.
- You want a plan you can act on in 30 days, not a six-month transformation project.
(Not for you if)
- You want someone to confirm the hype and promise AI will run your business while you sleep. That's not real, and I won't sell it.
- You're shopping for the cheapest freelancer to wire up a chatbot. This is careful thinking about your business, not a quick task.
- You want validation for a tool you already bought. I start from your work, not a tool someone's selling you.
- You want guaranteed numbers and certified results. I'll give you an honest read, not a sales pitch.
(What you get)
Clarity you can act on, not a demo you forget
A ranked AI opportunity map
Where AI realistically helps your business, in order of impact and effort. Just as important, where it doesn't help yet, including the places AI shouldn't be anywhere near your business at all.
An honest audit of how you work now
A calm look at your marketing, content, and operations. Where the real friction is, and which parts of it AI can actually take off your plate.
A competitor and category scan
What others in your space are doing with AI, what's working, and what's just noise. So you move on evidence, not guesswork.
A prioritized 30-day action plan
A short list of moves your team can start Monday, in order, from the ones that pay off fastest to the ones that can wait.
A working prompting kit you keep
A small set of ready-to-use prompts built around your real tasks, so nobody on your team faces a blank screen. Yours to keep either way.
A handover call, not a PDF you file away
We walk through the map and the plan together, I answer the hard questions in plain language, and you leave knowing exactly what to do next.
(How it works)
A few focused days, start to finish
Day 1: Discovery call
You tell me your situation and your goals. I listen for the real business problem underneath the AI question, and we start from that, not from a tool.
Days 2 to 3: The honest audit
I dig into how the work gets done, scan your competitors and category, and separate what AI can genuinely do for you from what's just being sold. This is the thinking you're paying for.
Day 4: The map and the plan
I rank where AI helps, name where it doesn't, and turn it into a 30-day plan with a prompting kit built around your real tasks.
Day 5: Handover call
We go through everything together so it sticks. You leave with clarity, a plan you can act on, and honest answers. What happens next is your call.
(How far you want to go)
Three depths. We pick one on a short call.
No fixed price list. I scope it to your situation and send a proposal. These are about depth, not a menu.
Focused
One area, fast. Usually marketing, content, or a specific workflow that's slowing the team down.
- Discovery call
- Honest audit of that one area
- Ranked AI opportunity map for it
- 30-day action plan
- Starter prompting kit
- Handover call
Business-wide
The whole picture across marketing, content, and operations, not just one corner of the business.
- Everything in Focused
- Wider audit across marketing, content, and operations
- Competitor and category scan
- Deeper opportunity map, ranked by impact and effort
- Prioritized 30-day plan across areas
- Fuller prompting kit built around your real tasks
Sprint plus a running start
You want the plan, plus a steady hand while your team gets the first moves live.
- Everything in Business-wide
- A working session with your team on the first priorities
- Light follow-up as you start the plan
- A clear path into a build (Infused) or team training (Latih AI) if it makes sense
The sprint stands alone. Anything after it is your option, not an obligation.
(Why me)
Someone who runs a business, builds the AI, and teaches the people
I'm not a consultant who has only ever made slides. I co-founded and still run Epilog Creative, a 50+ person Jakarta agency, since 2019, so I know what a real team and a real P&L feel like. Through Infused I build AI agents that run in production, and through Latih AI I train company teams to actually use this. I sit in the rare overlap: someone who runs a business, builds the AI, and teaches the people. That's why I can tell you what's real and what's hype without flinching. My read comes from real money on the line, including the times it didn't work, not from a deck.
(Compare)
A sprint, a retainer, a hire, or nothing yet
A sprint is not always the right call. Here is the comparison including the two options that cost nothing.
| Best when | How long until you know something | Main risk | |
|---|---|---|---|
| Try it yourself first | You have not seriously tested anything yet | A few weeks, free | You learn slowly, but you learn cheaply |
| AI Clarity Sprint | Several attempts stalled, or a big decision is close | 3 to 5 days | Scoped too narrow if you hold back context |
| Consulting retainer | Continuous change across many teams | Months | Cost accrues whether or not decisions land |
| Hire in-house | AI is core to the product, not a support function | Months to recruit | Expensive if the role turns out to be part-time work |
If you have not tried anything yet, the first row is genuinely the better answer, and you will be told so.
(BEFORE YOU BOOK)
Read these first, including the case for not booking
Tujuh Biaya Adopsi AI yang Tidak Pernah Masuk Proposal
Seven costs that never make it into a proposal. Worth reading before you approve any AI spend.
August 7, 2026 · 9 min read
Berapa Biaya Konsultan AI di Indonesia, dan Kapan Belum Perlu Panggil
What moves the number, and three signs you do not need a consultant yet.
August 7, 2026 · 9 min read
(Questions)
Straight answers
What is an AI Clarity Sprint?+
A short, focused engagement, usually 3 to 5 days. I audit how your business works now, scan your category, and hand you a ranked opportunity map, a 30-day action plan, and a prompting kit your team keeps.
Bounded scope, a clear outcome, no retainer. It exists because the expensive failure in AI is not picking the wrong tool, it is spending six months discovering you picked the wrong problem. You leave with a concrete next step rather than a transformation project.
Where does AI actually help my business, and where does it not?+
That is the whole point of the sprint. I start from your real workflows, rank where AI genuinely saves time or improves the work, and I am equally specific about where it should not go near your business yet.
The second list is the one people remember. Anything where an error is expensive and hard to detect, anything depending on judgement you cannot write down, and anything where the process is not actually defined yet, are all places AI reliably disappoints. Anyone who tells you before looking at your work is guessing.
How is this different from hiring an AI consultant?+
Most AI consultants have never run a P&L or a creative team, and most marketers cannot build AI. I do both. I run a 50+ person agency, I build AI agents that run in production through Infused, and I train company teams through Latih AI.
So the plan is grounded in what actually ships rather than what sounds good in a deck. And I will tell you honestly when AI is not the answer, which is a thing most people selling AI will not do because it ends the engagement.
What decides what the sprint costs?+
Depth, not days. How many workflows get examined properly, whether the scan covers one category or several, and how far into implementation planning you want to go.
I scope it to your situation rather than posting a fixed price, and the tiers on this page are about depth rather than a menu. The fastest route to a number is a short call describing where you are stuck. If it turns out you do not need a sprint, I will say that too, which happens more often than you might expect.
What do I actually walk away with?+
A ranked map of where AI helps your business and where it does not, a prioritised 30-day plan your team can start immediately, a working prompting kit so nobody faces a blank screen, and a handover call so it all makes sense.
The sprint stands alone. It is not a discovery phase priced as a deliverable, and continuing afterwards is your call rather than a condition. The prompting kit matters more than it sounds: the most common reason AI adoption stalls in week two is that people do not know what to type.
Will AI replace my team?+
No, and I will not pretend otherwise to make a sale.
Good AI does work you already do, faster and more repeatably, while you stay in charge of the calls that count. AI drafts, you decide. It can be confidently wrong, which is the actual risk: the tone of a wrong answer is identical to the tone of a right one. KPMG pulled a published report in June 2026 after a review found only 5 of its 45 citations pointed to the right source. A person checks what matters. If part of your business should not touch AI yet, I will say so.
I'm not technical. Is this for me?+
Yes. If you are not technical, you are exactly who I explain this for.
I work in business terms, not code. You do not need to understand how the models work to make good calls about where they fit, and you stay in charge of the decisions that count. In practice the questions that determine success are ones you are already better placed to answer than any engineer: which work repeats, what an error costs, and who owns the output.
Konsultan AI untuk bisnis di Indonesia, apakah ini cocok untuk perusahaan saya?+
Kemungkinan besar cocok kalau kamu sudah pernah mencoba AI tapi belum ada yang bertahan, atau sedang mempertimbangkan investasi yang cukup besar dan butuh tahu urutannya.
Saya praktisi AI dari sisi bisnis, bukan engineer, dan semuanya dijelaskan dalam bahasa bisnis. Saya menjalankan agensi 50+ orang, membangun AI agent yang dipakai di production, dan melatih tim perusahaan. Sprint ini singkat, jelas hasilnya, dan jujur soal mana yang nyata dan mana yang hype. Kalau ternyata kamu belum butuh sprint, saya akan bilang begitu.
Bagaimana cara memulai audit AI untuk bisnis saya?+
Mulai dari percakapan singkat soal situasi kamu. Ceritakan di mana terasa stuck, lalu saya lihat dulu cara tim bekerja sekarang dan kirim proposal yang sesuai.
Kita mulai dari pekerjaan yang sudah kamu jalankan, bukan dari tool yang sedang dijual orang. Kalau ada pilot yang mangkrak tahun lalu, ceritakan juga, karena itu justru informasi paling berguna soal apa yang akan jalan sekarang. Ukurannya bukan demo yang wow, tapi tim kamu masih memakai AI sebulan kemudian.
(Apply)
A clear place to start, in a few focused days
Speed is easy. Speed you can trust is the actual job. You don't need to understand every AI tool. You need one honest read on what's real for your business, and a clear place to start.
Tell me your situation and what you're trying to figure out about AI, in a couple of sentences. If it's a fit, I'll send a proposal scoped to it. If it's not, I'll tell you that too, and point you somewhere better. I keep this small, so there are only a few private slots open at a time.